Virtual

Wordmark developed for a small sci-fi fantasy script written by my father illustrating the role that glyphs play in shaping and capturing intuition and perception towards a certain motif. Thus, the hi-tech character set that appears to be “melting” between two states of reality by way of its soft and discontinuous shapes. The concept of VR technology is explored and embraced further still by incorporating a common computer term as a tagline to complement the title and story. Specifically, random access memory (or “RAM”) describes how a computer keeps data readily accessible for rapid recall without having to query long-term storage as an analogue for immediate cognitive processing (conjure a memory and there you have it!)

SEE ACCOMPANYING CONCEPT ILLUSTRATION