
Time To Shine
The ‘retro’ look of this logo was intended to make a new enterprise look like it had been around for decades. Turquoise was used to mimic the colour of janitorial coveralls, while the logo's shape appears as some vintage brand-name ‘crest.’ Finally, the orange-white fill in the text of the logo infers a sense of daybreak as the name of the firm is a play on the classic phrase ‘rise and shine.’