OPTIC VERVE:
THE ART OF FORCE TEN DESIGN

Ever wonder what goes through the mind of a completely unknown graphic designer as a matter of appreciating their even lesser-known creations? No? Then this book is most assuredly NOT for you.

However, if you ARE the type to wonder what it would be like to hover in the halls of a deserted psychiatric hospital, dance in a desert, or jump in a lake to some unknown end while reading pages of utterly self-indulgent drivel, then consider this your lucky day!

Here you’ll find annotated collections of original digital illustrations and artwork featuring narrative, promotional, editorial, and logo concepts created by the author for his own amusement (and a few paying gigs). Finally, you’ll also find words you perhaps never knew existed (and chances are, still don’t!) so that things aren’t a complete wash.

©1998-2021 Chris Pavlik // Force Ten Design.