ORCA

It is difficult to not associate the term “orca” with its aquatic namesake. However, it is possible to apply the creature's intelligence and capability to the application. The stylized silhouette of a killer whale was used as a visual cue towards the “vigilance” required for risk analysis. The logo was also framed in a defined shape (that of an iPhone or Blackberry) to indicate mobility and impart it with a "self-contained" feeling. Also, a safety amber/orange was used as a predominant colour given its close association with caution and warning signs. Finally, a "+" sign was used in the word mark to attach the concepts of credit and accounting to one-another, add a mathematical flair to the graphic, and abbreviate the tag line. Risk management with a "porpoise," one might say.