Last Call

A fetus hangs by its umbilical cord from the foam “placenta” of a beer to illustrate (and warn of) the dangers, interconnectedness, and consequences of consuming alcohol during pregnancy, be these genetic and/or motor vehicle hazards. The word “thriving” was used in the slogan as a quasi-homophone to further these ends. The title “Last Call” is can be taken as a final warning about the perils of taking such risks with regards to the welfare of both mother and her unborn, or, it may be interpreted as a call for conscionable, self-imposed abstinence from alcohol upon conception. The concept also features a bit of classical “subliminal messaging” (see if you can find it!)
©1998-2021 Chris Pavlik // Force Ten Design.