Here, a highly stylized “K” bears a resemblance to some mythical figure or superhero carrying some unknown weight upon its shoulders. Indeed, it is a perception that takes on added relevance and reality given that it was designed for a corporate services consultancy, and whose name also begins with the letter “K.” The white/yellow gold colour scheme and metallic effect was used to imbue the graphic with both a sense of strength and promote a sense of high-end, “sterling” service. Finally, the flowing curvature of the graphic speaks to the gender of its female owner.
©1998-2023 Chris Pavlik // Force Ten Design.