Brain Waves

This concept was devised to advertise a Wyeth-sponsored psychiatry conference on new treatments for depression. The client wanted to get away from the, ubiquitous, cliché image of someone standing in the rain holding an umbrella and create a new message: that of hope and promise instead of pessimism. Hence, the image of three brains floating from the 'storms of melancholy' to the safety of dry and staple land, courtesy of the guiding insight proffered by Wyeth (here represented by the lighthouse).
©1998-2021 Chris Pavlik // Force Ten Design.