This design came about when a client posed a casual question about the state of their existing logo and if there was anything I might do to change it. Upon asking if a source file was available, I was advised that there was none to be had and so, blind creative instinct took over leading to the re-imagining of his brand. The owner is a political scientist and writer who has deep multi-generational roots in Alberta and ties to its rural farming community. Thus, the logo includes a design element whose top-half is that of a wheat sheaf with its bottom-half that of a stylized calligraphy pen nib as an homage to his lineage, heritage, and scholarship.
©1998-2023 Chris Pavlik // Force Ten Design.